To get started with big data analytics, think small. Pick one problem to solve, and build an analytics solution for it. What kind of problem? One that leverages your two I’s: impact and influence. Picking a project with the potential to have a big impact, and getting the right people talking about it is the best way to build an appetite for analytics.
I’ve seen this work myself, in the sales organization at SAP. We are very much a sales driven company, and we use our own solutions. We salespeople spend most of our day in our CRM, our customer relationship management solution, and we also used to spend a fair amount of time in Excel.