Sales can be a very lonely role. You’re out on the front lines with everything exposed. You put out a forecast, pipeline or end of quarter report, and everybody in the organization feels like they can take pops at you. You can quickly go from being the hero–which every salesperson lives for–to being a zero because you didn’t post anything.
With half your income riding on your ability to sell, the only thing worse than posting a zero is having your colleagues throughout the company second guess you. The best way to combat this is for sales leadership to create a culture in which no one loses alone. It’s not easy to do, but it’s a win for the entire company.