I’m a big believer in using social media for sales, and I’m always encouraging people to ramp up their social presence. I get a lot of push back, and it usually has to do with one or more of these: time, what to say, and skepticism. These are the three biggest hurdles people seem to struggle with. Here’s how to overcome them.
Save time with technology
Technology is your friend when it comes to doing social media efficiently. I’m constantly trying out new tools, and a few have really proven their value. I’m a big fan of Buffer, a scheduling tool that allows me to maintain a steady social presence even when I’m on a plane or in a different time zone.