Category "Sales"

Go Ahead, Google Me

- - Sales, Social Media

I was talking to a colleague the other day, telling him everything I’ve been up to on social media. He was looking at me a little funny. I wasn’t sure if he didn’t believe me or just thought I was nuts, so I said, “Go ahead, Google me.”

He laughed, but I was serious. I’ve made it my business to make it easy for people to find me and learn about me.

You can find about 10 pages of pretty high-quality results, including my LinkedIn profile, my Twitter feed, dozens of blog posts I’ve written, videos and podcasts I’ve participated in, interviews I’ve given and some of my presentation decks that I’ve posted to SlideShare.

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The social sales imperative

- - Sales, Social Media

social_sales_funnelMost of us in sales know that one of the keys to success in our profession is to always be selling. This doesn’t mean that we have to come across like the Wolf of Wall Street, constantly pitching the customer what they want to hear whether it’s true or not, but it does mean that we have to have an ongoing dialogue with our customers and prospects.

Social media makes this possible in ways we never imagined. What I find amazing is that so many salespeople still seem reluctant to leverage these new platforms and tools to help them stay relevant in the modern buying process.

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