Category "Predictive Analytics"

To start with big data, start small and use your “I”s

imagesTo get started with big data analytics, think small. Pick one problem to solve, and build an analytics solution for it.  What kind of problem?  One that leverages your two I’s: impact and influence. Picking a project with the potential to have a big impact, and getting the right people talking about it is the best way to build an appetite for analytics.

I’ve seen this work myself, in the sales organization at SAP.  We are very much a sales driven company, and we use our own solutions.  We salespeople spend most of our day in our CRM, our customer relationship management solution, and we also used to spend a fair amount of time in Excel.

Read more

The new world of predictive analytics

Business_Speech_Bubble_Communication_ConceptBack in September, SAP announced the acquisition of KXEN, an advanced analytics company that focuses on the predictive space. I recently wrapped up a mini-tour of Asia-Pacific Japan with Shekhar Iyer, our Global Vice President for Business Intelligence, Visualizations, and Predictive to talk to analysts, partners and customers in Singapore, India and Japan about the acquisition and what it means for SAP and more importantly, for our customers. Here’s the story.

Read more

Agile Analytics: Three paths to success in APJ

railroad tracksWhen I talk about analytics, I often use the word ‘journey’. I also like to talk about “getting a duck in the water” meaning, just picking a project and getting started. I think these two metaphors best capture the experience of successful analytics deployments.

This is what I see again and again: Customers start by doing something limited in scope, usually to solve a specific business problem, and they get their analytics “sea legs.” The journey continues, and they begin to use analytics in ways that weren’t even on their radar when they started out. It only became possible because of experience gained on the journey and the ability to see things from a new vantage point.

Read more