Over the past three years, Twitter has become an indispensible selling tool for me. So, when I recently took on a new global sales role, I looked around to see what my new team was up to on Twitter. Not much. In fact, when we did a quick inventory of everyone’s Twitter presence, I landed at the top of the heap.
That surprised me. I only have about 2,900 followers, which seems like a small following to me relative to some of the people I admire and follow on Twitter. But, that’s enough of a following to make an impact on my effectiveness as a salesperson. And, it’s apparently enough to intimidate anyone who’s just starting out.