When I talk about analytics, I often use the word ‘journey’. I also like to talk about “getting a duck in the water” meaning, just picking a project and getting started. I think these two metaphors best capture the experience of successful analytics deployments.
This is what I see again and again: Customers start by doing something limited in scope, usually to solve a specific business problem, and they get their analytics “sea legs.” The journey continues, and they begin to use analytics in ways that weren’t even on their radar when they started out. It only became possible because of experience gained on the journey and the ability to see things from a new vantage point.